How Did This Get Made? renews cope with SiriusXM

The hit comedy podcast How Did This Get Made? is sticking with Earwolf. Paul Scheer, June Diane Raphael, and Jason Mantzoukas, who host the present about horrible films, have signed a multiyear deal to stay with the SiriusXM-owned podcast studio. SiriusXM spokesperson Ron Gaskill mentioned the deal will maintain many of the present’s archive behind Stitcher Premium’s paywall.

The critically beloved present, which dives into the world of horrible / wonderful films like Cats and Moonfall, has been underneath the Earwolf umbrella because it launched in 2010. “Twelve years ago, Earwolf believed in us before anyone even knew what a podcast was, and so we are thrilled to continue our relationship with them,” the hosts mentioned in a joint assertion. The deal additionally contains unique distribution and advert gross sales for movie podcast Unspooled, which is co-hosted by Scheer and movie critic Amy Nicholson.

How Did This Get Made? amasses about 40 million downloads a 12 months, in accordance with SiriusXM. That is sufficient to repeatedly rank among the many prime 50 comedy podcasts on Apple Podcasts, even when it isn’t as large successful as Earwolf juggernaut Office Ladies. The present has a loyal following and a deep catalog, which is probably going why most episodes older than six months are unique to Stitcher Premium (which prices subscribers $4.99 monthly). Stitcher additionally releases an archived episode large each Monday, which is able to proceed underneath the brand new deal, in accordance with Gaskill.

The deal comes at a time when audio corporations are jockeying for unique rights to top-performing podcasts. Spotify just lately added Emma Chamberlain to its roster of buzzy, broad-appeal hosts, whereas Amazon’s Wondery has locked down hits like SmartLess and My Favorite Murder. 

SiriusXM, in the meantime, has minimize offers with Crooked Media and Crime Junkie utilizing a wider distribution mannequin than Spotify (which is totally unique) or Wondery (which regularly locks its exhibits right into a one-week unique window for brand spanking new episodes). But SiriusXM’s bread and butter is the comedy stock it bought with its acquisition of Stitcher (which oversees Earwolf) in 2020. How Did This Get Made? is a pillar of Earwolf’s programming, and it’s higher to maintain the hosts on board than to lose them to a competitor.