Photo through The Lord of the Rings: The Return of the King
J.R.R Tolkien’s iconic books The Hobbit and The Lord of the Rings are set to be acquired by a possible new proprietor, as Embracer Group has entered talks to amass Middle-earth Enterprises.
According to a press release from Embracer today, the potential new acquisition may imply the corporate would have the power to craft movement photos, video video games, board video games, merchandising, theme parks, and stage productions themed after The Lord of the Rings and The Hobbit franchises.
Embracer Group CEO and founder Lars Wingefor mentioned in an announcement that the acquisition will assist strengthen the corporate’s IP portfolio,
“I am truly excited to have The Lord of the Rings and The Hobbit, one of the world’s most epic fantasy franchises join the Embracer family, opening up more transmedia opportunities including synergies across our global group.”
The press launch signifies that ought to Embracer select to create any work, they may require permission from the Tolkien property and HarperCollins. Additionally, the fabric should be that which hasn’t but been explored.
Prior to this acquisition Embracer Group already had entry to the tabletop video games through Asmodee.
Back in February, the rights for the gaming and movie rights books The Lord of the Rings and The Hobbit went on sale. At this time the properties had been anticipated to fetch someplace round $2 billion.
Right now it isn’t clear precisely how a lot the corporate paid to amass Middle-earth Enterprises. We Got This Covered has reached out for remark.
This large deal takes place lower than a month from the discharge of Amazon’s new TV sequence set in Middle Earth, The Lord of the Rings: The Rings of Power. Of course, this present is just not part of the take care of Embracer and can nonetheless be launching as deliberate on the Prime Video streaming service on Sept. 2.