Elon Musk offloads one other $3.9 billion in Tesla shares

Twitter has been struggling. Some major advertisers have paused spending on Twitter due to the change in management. A prime advert exec, Sarah Personette, give up the day after Musk took over. Musk met with some advertisers himself, and the end result was so dangerous that some execs shifted spending away from Twitter throughout the assembly, Vox Media’s Kara Swisher reported. Some of Musk’s feedback and actions round moderation on Twitter have made advertisers particularly skittish. Twitter isn’t worthwhile and depends on promoting for the overwhelming majority of its income. It may also need to pay roughly $1 billion a 12 months in curiosity on the debt Musk took out so as to purchase it.

One approach Musk can ensure his loans are paid, no matter Twitter’s promoting enterprise, is to pay them himself. William Cohan at Puck has suggested that Musk paying the curiosity himself is a probable consequence. But to do this, Musk wants money, and to get money, he has to promote Tesla shares.