A Potpourri of Vestiges Feature
Indian Pop Star, Armaan Malik together with Warner Music India introduced their strategic partnership to launch his new enterprise – the start of his native Music Label – Always Music Global immediately. This alliance comes as part of the entities’ shared imaginative and prescient to gasoline the burgeoning music scene of India, and have to launch, market and place Hindi pop music internationally, enjoying on every of their strengths.
As a part of the partnership, Always Music Global will hone the duty of releasing Armaan Malik’s Hindi non-film music, whereas working with him on constructing IPs, backed by the technical prowess and intensive distribution community of Warner Music India. The deal can be an extension of WMI’s intention to increase its excellent artist roster by figuring out expertise that may allow them to strengthen their place and attain.
Crowned as Bollywood’s prince of romance, a polyglot and now, the flag bearer of the worldwide I-pop wave – Armaan has amassed a formidable physique of labor since a younger, tender age. He has captivated audiences throughout a number of genres, languages and states, and his enterprise into the worldwide music scene has garnered him well-deserved recognition akin to an MTV EMA, amongst different feats. He can be the youngest Indian-origin artist to carry out at Wembley Stadium’s SSE Arena and listed within the Top 10 acts on the SSE Live Awards 2016. His first enterprise as an entrepreneur comes with Always Music Global, with a unified imaginative and prescient to construct popular culture within the nation.
Armaan Malik opined “I’m humbled and honoured to embark on a new chapter of my career with this unique collaboration between my label Always Music Global and Warner Music India. Showcasing Indian pop music at a global level has been a long-running dream of mine, and I can’t wait to work towards fulfilling it. ”
Alfonso Perez-Soto President Emerging Markets at Warner Music Group commented, “This is a landmark signing for Warner Music India. Armaan comes from a family of musicians and his music education ranges from Hindustani classical music to Berklee College of Music. He is a truly creative artist, who has enjoyed incredible success as a singer and actor. His songs already touch fans around the world and we’re excited to help build an even larger global audience for his incredible music.”
On the announcement of the partnership, Jay Mehta, Managing Director, Warner Music India-SAARC, shared, “We are absolutely delighted to partner with Armaan Malik. He is undoubtedly one of the nation’s favourite musicians, who, at a very young age, has fortified his position at the top. With this collaboration, we are committed to achieving our vision of bringing the Indian sound to a global audience”
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